With Valentine’s Day just weeks away, many of us will turn to flowers to show someone how much we care. In Australia alone, it’s estimated that around 150,000 flower orders are placed on this one day each year. It’s a timeless gesture of love and thoughtfulness.
Alongside this tradition, there is also an opportunity to choose a meaningful gift that carries its impact a little further.
If even a small portion of those Valentine’s Day gestures included a charitable donation, the collective difference could be extraordinary. In fact, if just 10% of those gifts gave back in this way, close to a million dollars could be raised for Australian charities in a single day.
This is the quiet power of choosing gifts that give back.
At The Giving Angel, this is why we are so committed to passing on 100% of your chosen donation directly to your selected charity. No hidden fees. No commissions. No percentages withheld. Because the intention behind your gift should remain intact from the moment you choose it, to the moment it reaches the hands of those who need it most.
Your expression of love doesn’t have to end with the recipient. It can gently ripple outward, carrying care and hope further. None of this asks you to sacrifice the thought behind the gift. It simply allows that thought to travel further.
We would love to share three reasons why 100% of your donation goes directly to charity.
1. The Giving Angel was built on the donation
The Giving Angel was created with the charitable donation at its heart. It is not a campaign, a seasonal promotion, or a percentage of sales initiative. It is a social enterprise thoughtfully built around the act of giving itself.
Each year in Australia, billions of dollars are spent on gifts that are unused or discarded. The Giving Angel was designed as a gentle alternative. A way to reduce waste without reducing the generosity behind the gesture. An eco friendly gift that still feels deeply personal and thoughtful.
When you Give an Angel, you know exactly how much is being donated to your chosen charity. That clarity matters. It allows you to trust that your gift carries genuine impact, not just the appearance of doing good.
2. Our relationships with charities matter
Equally important are the charities we support. We are committed to building genuine, respectful relationships with each organisation and earning their trust through the way we operate.
By passing on 100 percent of every donation, charities can clearly see the value of each Giving Angel and the direct contribution it makes to their work. This transparency helps create partnerships built on clarity, integrity, and shared purpose.
A substantial donation allows these charities to continue the incredible work they do every day. The organisations we partner with are those making a meaningful difference in the lives of Australians and sit at the heart of our communities.
By passing on each donation in full, we are able to play a small but important role in helping them carry out their missions.
3. It fits within what people already spend on gifts
For many gift delivery services such as flowers, hampers, candles or alcohol, the spend often falls somewhere between $70 and $200 or more, depending on the occasion. It is a range people are already comfortable with when they want to send something thoughtful and meaningful.
This is why more Australians are beginning to look for meaningful gifts and alternatives to flowers when they want their gesture to feel personal, lasting, and connected to something deeper. Rather than sending something that is enjoyed for a short time, many people are now searching for gifts that give back, gifts that carry purpose, and keepsake gifts that hold emotional value beyond the day they are received.
Within that same spend, a Giving Angel allows a genuine portion of your gift to become a direct charitable donation, while still offering a locally handcrafted keepsake gift for the person receiving it. The care behind the gesture remains, and the impact reaches beyond the moment the gift arrives.
This is also why we are committed to passing on 100 percent of your chosen donation to your selected charity. The donation is never used to run the business. It goes exactly where you intend it to go, with complete clarity and transparency.
The recipient still feels the warmth of receiving a gift, while your chosen charity receives real support at the same time. This is why so many people are now searching for charity gifts and meaningful gifts in Australia when they want to mark important moments such as sympathy, memorial gestures, Valentine’s Day, or times when words feel inadequate.
Final thoughts
In a world where many gifts are chosen quickly and forgotten just as fast, there is something meaningful about pausing to consider where our money goes and what our gestures can truly represent.
The Giving Angel was built on a charitable premise from the very beginning. It was not created as a campaign, a marketing idea, or as a way to appear generous. The business exists because of the donation. The gift was designed around it. That is what makes this model genuine and lasting.
Each Giving Angel includes a substantial donation to an Australian charity of your choice, and 100 percent of that amount is passed on in full. The donation is never reduced, redirected, or used to run the business. What you choose to give is exactly what the charity receives. This clarity is intentional, because trust sits at the heart of meaningful giving.
In this way, your gesture reaches further than the person receiving the gift. It supports real work being done by charities that help Australians every day.
A Giving Angel becomes more than a keepsake. It becomes a thoughtful act of generosity that carries real impact, grounded in a business created for the purpose of doing genuine good.