Keepsakes for today, with impact for tomorrow.

The Giving Angel redefines the art and joy of giving with purpose.

The Giving Angel began with a question I could not stop asking: why do we keep giving gifts that fade, go to waste, or come at a hidden cost to the world? I am Adelle, a Melbourne-based founder who set out to create something better.

A gift with purpose. A gift that gives back.

The Giving Angel is a locally handcrafted keepsake that lets you donate to an Australian charity that reflects the moment. Celebrating a milestone birthday? Honouring a life well lived? Supporting a friend through something hard? There is a charity for that moment.

Each angel is hand-painted and assembled in Australia, supporting local artists and arriving in packaging as considered as the gift itself. Your chosen donation is passed on in full, always.

Because the best gifts do not just delight the person who receives them. They reflect who you are, honour who they are, and leave something lasting behind for the community.

"When I started The Giving Angel, I wanted to create a gift that did more than say just I’m thinking of you. I wanted it to say, You matter, and so does the world we share."

— Adelle Incledon, Founder, The Giving Angel


Lovingly crafted,
locally sourced.

The Giving Angel is a thoughtful, socially conscious gift made with heart. A tiny companion with a big story.


Angels have always been a symbol of comfort, protection and love. Not bound by religion, angels exist in the quiet moments: when someone needs to know they are not alone, when words are hard to find, when you simply want to remind someone they are cherished. A Giving Angel is that feeling, made tangible.

Each angel comes to life through three pairs of hands. A local artist hand-paints every angel with care. An independent florist arranges the dried flower posy and lavender-stem wings to capture beauty in its tiniest form. A third maker assembles each one with intention. Every angel is then nestled into custom, eco-friendly packaging, designed to feel as special as the gift itself.